When Oliver returned to New York, he started brewing at home, and in 1987 he cofounded the New York City Homebrewers Guild. The barkeep handed him a pint of room-temperature ale in a “dimpled fishbowl” and a whole new world of beer was unveiled. Oliver lived in London for a year after leaving COM he found himself in a pub the first night he arrived. When I got into the industry, you could do that kind of thing-start in the mail room and work your way up.” I became head brewer and went to the Siebel Institute of Technology in Chicago. “I drove the truck for 10 months and learned a lot about the industry just from being inside the bars and restaurants. Doyle said he had an opening for a truck driver. When a friend introduced him to Harpoon cofounder Rich Doyle, Marzi proposed that he handle the young company’s advertising. "It's accessible to everyone." Photo by Kalman ZabarskyĪfter graduating from the College of Communication, Marzi looked for a job in advertising.
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Al Marzi (COM'90), chief brewing officer at Harpoon Brewery, started at the company as a truck driver 21 years ago. Harpoon produced 500 barrels of beer that year by 2012, it was up to 200,000 barrels. It was the state’s first brewery start-up in 25 years. When Harpoon was founded in 1986, the company was granted Massachusetts Brewing Permit 001. It wasn’t until the last decades of the 20th century that American brewers got their groove back, thanks in large part to home brewers with entrepreneurial aspirations. When Prohibition was repealed 14 years later, America’s history of flavorful beer was stunted by the Depression, as brewers resorted to less expensive grains like rice and corn. By the 1890s, there were roughly 2,000 breweries in the United States, and every one of them was officially closed in January 1919 with the ratification of Prohibition. In the 19th century, immigrants from Germany and other beer-drinking countries arrived with few belongings, but many recipes for beer and ale. And craft beer experts predict that the 2,075 craft breweries-more than have existed since 1890-will increase by 900 in 2013.īeer has been a staple in this country ever since the lack of it compelled the Pilgrims to stop in Plymouth, Mass., when the Mayflower ran dry (beer was safer to drink than water). This after a 12 percent increase in 2010 and a 10.3 percent jump in 2009. The industry saw a 15 percent jump in sales in 2011, a year when beer sales dipped 1.3 percent as a whole. The Brewers Association, a national trade group for independent brewers, reports that craft beer sales represent 9.1 percent of the $95.5 billion U.S. Anheuser-Busch InBev, maker of Budweiser and Corona, sold 106 million barrels in 2010-10 times as much as the entire craft industry. And while six million may sound like a lot of barrels, it’s all relative.
None of those breweries, whose leaders include Harpoon, Brooklyn Brewery, Sierra Nevada, New Belgium Brewing Company, and Boston Beer Company (maker of Sam Adams), make more than six million barrels a year. Now, America is where the excitement is coming from.” “But today, the American craft beer scene is representative of beer in the world. “Americans were kind of a laughingstock 20 years ago when it came to beer,” says Garrett Oliver (CGS’81, COM’83), a leading beer expert and brewmaster of Brooklyn Brewery, in Brooklyn, N.Y., one of the 2,075 craft breweries in the United States. Today, he says, "America is where the excitement is coming from.” Photo by Joshua Paul “Americans were kind of a laughingstock 20 years ago when it came to beer,” says Garrett Oliver (CGS’81, COM’83), brewmaster of Brooklyn Brewery. President Barack Obama, for example, thinks it should taste like the White House Honey Ale that is home-brewed at 1600 Pennsylvania Avenue. The thin, tasteless stuff has been replaced by a multitude of brews that for 25 years have been challenging and rewarding us with a whole new idea of what beer should taste like. That’s what we want people to take away.”īeer has changed. “Craft beer is sociable,” says Marzi (COM’90), who started at Harpoon as a truck driver 21 years ago.
The description above is not some sommelier’s assessment of a $42 pinot noir it comes straight from Harpoon Brewery, and it describes Leviathan Baltic Porter, one of more than 60 beers that have been made by the eighth-largest craft brewer in America.Īl Marzi, Harpoon’s chief brewing officer, says the flavors and aromas that his recipes produce result in a beverage imbued with character, not vanity. A smooth, full-flavored beverage with dark fruit and licorice notes in the aroma.
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